OUR BRAND
COLLECTION CREATED BY EXPERT PERFUMERS
Victorio & Lucchino Perfumes unveils a new campaign celebrating our country’s intense, spontaneous way of living, speaking and feeling. An essence of its own, conveyed through its different fragrances, that brings the unique Spanish character to the world.
Victorio & Lucchino Perfumes launches its new brand image under the claim Demasiado Spain (“Too Much Spain”), a concept that unapologetically celebrates everything that makes Spain and its people unique. A genuine tribute to our way of life, where passion, joy, intensity and spontaneity make this country what it is.
We want you to feel our boundless passion for life and the pride we take in what is ours. Because in some places things are said, but in Spain they are felt, exaggerated and finished off with a gesture. We understand each other with a glance and can make a long after-dinner chat last until the next day. We are enthusiastic, passionate and natural. Our boldness turns into an “¡olé!” when something moves us and, although we have our differences, we are united by character and a love of celebration.
Victorio & Lucchino
DEMASIADO SPAIN
The authentic Victorio & Lucchino spirit
Demasiado Spain reflects the duality that is part of Victorio & Lucchino’s personality: perfumery experience and know-how combined with a vibrant, passionate way of understanding life. A contemporary look at our roots and at that way of being that makes us very Spanish.
The brand builds an olfactory universe in which fragrances become a way of expressing who we are and how we feel. They take us to a place full of exuberance, naturalness and joy, where people hug, shout and kiss. Because a fragrance says a lot about a person, and the Victorio & Lucchino collection says clearly where we come from: the country of the party, the fuss and the uproar.
This concept comes to life through visual communication that reinterprets, from a contemporary perspective, some of the great icons of our culture: the fan, the peineta comb, even bread. Clichés taken out of their usual context to gain a fresh, ironic and at times surreal new dimension. The colour red, the thread running through the campaign, reinforces its passionate character, while the model Lucía Rivera brings a sophisticated, up-to-date eye to the concept.
Some things cannot be explained with words: they have to be lived, felt and celebrated with pride. That is Spain, and that is how Victorio & Lucchino fragrances are.
DID YOU KNOW THAT…
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The word PERFUME comes from the Latin “per fumum” which means “through the smoke.” Perfumes were first made by burning herbs and aromatic resins to reach the gods. Containers that once held resins and perfumes have been found in Mesopotamia and date back more than 4,000 years.
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Generally speaking, the industry classifies perfumes based on the essence that they contain in combination with alcohol and water.
We thus get:
- Eau de cologne, which contains between 2% and 4% essence. It is fresher and lighter, but also doesn’t last as long on the skin.
- Eau de toilette contains between 5% and 12% essence. It can be fresh or sophisticated, with an average duration of 6-8 hours on your skin.
- Eau de parfum contains between 12% and 20% essence. Sophisticated and intense, its high percentage of essence makes the perfume last more than 12 hours.
- Parfum or Extract contains an amount greater than 20% and in some cases up to 40%. Opulent and very intense, a single drop will last the entire day. It is applied mainly on the wrists and neck, the warmest areas on the body, so that the heat from the body makes the perfume evaporate.
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The artisanal manufacturing process of our perfumes includes a maceration period to improve its stability and quality.
The art of perfumery is encompassed between music (we are talking about notes, chords, compositions) and sculpture due to its plastic form that we can imagine. We can think of a perfume or a scent and give it a color and even imagine a texture.
We can perceive a lemon scent as harsh, pointed, pungent, astringent, or that of a rose as velvety, mysterious, dark, red or maroon, just by smelling and imagining them. -
Perfumery raw materials can be classified by their volatility and that allows us to have the Olfactory Pyramid.
- In the olfactory pyramid, the most volatile notes make up the Top Notes. The first thing that is perceived when putting on the perfume, with a duration of 10 to 30 min. Among the top notes we find: Citrus, Green, Fruity.
- Those with intermediate volatility are the Heart Notes. The notes and chords that we perceive when wearing the perfume between 30 min and 3 or 4 hours. Among the heart notes we find: Aromatic, Floral, Spicy.
- And the least volatile would be the Base Notes. They are the most opulent and long-lasting notes, and they are the ones you perceive when you wear the perfume on your skin for more than 5 or 6 hours. Among the base notes we find: Wood, Resins, Balsams, Musc / Musks / fixatives.
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The raw materials used by a perfumer are called a “palette” and, like a painter, he combines them to create scents, uses their notes and combines them to create unique and exclusive chords.
The roses that are used in perfumery are mainly the Rosa Damascena and the Rosa Centifolia. It takes 6 tons of roses, picked by hand at dawn to have one kilogram of essence, while bergamot is a citrus from which 2,000 hand-picked fruits are needed to have one kilogram of essence.
There are perfumery ingredients whose price is several times that of gold.
